Research on Chinese Enterprises' Coping Strategies for Technical Barriers to Trade in the Data-Driven Era: A Case Study of the Electric Vehicle Battery and Electronic Appliance Industries

In the data-driven era, technical barriers to trade have become the primary barrier for Chinese electric vehicle battery and electronic appliance products seeking to enter the highly regulated European market. Furthermore, the frequent occurrence of extreme weather events in Europe significantly amplifies supply chain vulnerabilities and compliance risks for cross-border trade operations. This study takes these two critical manufacturing industries as primary research objects, adopting a comprehensive mixed-methods approach that combines in-depth case studies with rigorous empirical analysis. The primary objective is to explore the joint impact mechanisms of stringent European Union technical regulatory requirements and unpredictable European climatic factors on Chinese enterprise export dynamics. The research systematically quantifies the differentiated impacts of these dual risks on the two industries from the multifaceted perspectives of compliance costs, logistics disruption, enterprise response capacity, and overall export performance. Empirical results demonstrate that Chinese enterprises currently exhibit obvious deficiencies in climatic risk early warning systems and the application of data-driven management frameworks, with the electric vehicle battery industry bearing substantially greater dual risk pressure. Consequently, this study further proposes targeted, data-driven coping strategies, including compliance system optimization, robust risk early warning construction, and comprehensive supply chain resilience improvement. Ultimately, this research provides practical operational references for Chinese export-oriented enterprises to successfully break through technical barriers to trade and mitigate climatic trade risks, while also offering valuable strategic insights for the high-quality, sustainable development of international trade relations in related manufacturing fields.