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The Promoting Role of Fintech and Product Innovation in the Context of the Digital Economy

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  • Liu, Yuxin

Abstract

The development of the digital economy drives the rapid growth and interactive iteration of fintech and financial product innovation. Relying on advanced fintech technologies such as artificial intelligence, big data, and cloud computing, the digital economy promotes the revolution and upgrading transformation of the financial industry. In addition to promoting technological change, fintech has also facilitated industrial integration and international development, injecting new vitality into global finance. This article discusses the promoting role of fintech and product innovation in the context of the digital economy, analyzes the trends of their interaction, technological innovation, industrial integration, and product diversification, and through case studies, explains how the digital economy changes the way and efficiency of financial services, thereby providing a new perspective for revealing the future development direction of the financial industry.

Suggested Citation

  • Liu, Yuxin, 2026. "The Promoting Role of Fintech and Product Innovation in the Context of the Digital Economy," Strategic Management Insights, Scientific Open Access Publishing, vol. 3(1), pages 9-16.
    • Handle: RePEc:axf:smiaaa:v:3:y:2026:i:1:p:9-16
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