Optimization Strategies for Supply Chain Management and Quality Control in the Automotive Manufacturing Industry

This article analyzes the main problems and countermeasures in the supply chain management and product quality monitoring process of the automotive industry. For the issue of supply chain management, considering the chaos in supplier relationships between enterprises caused by the globalization of supply chain composition and the closure of supply chain information, as well as the inconsistency between information flow and logistics connection in the supply chain, it is proposed to establish strategic supplier cooperation relationships; Based on an intelligent supply chain management system and a supply chain data sharing platform, establish globally consistent quality standards and adopt measures such as automated production equipment; For product quality control, measures such as establishing global quality standards and applying automated production equipment have been proposed to address the issues of chaotic quality standards and unstable and uncoordinated production processes that affect product quality. The adoption of this measure can enhance the transparency and synergy of supply chain management in automobile manufacturing enterprises, improve product quality consistency, thereby strengthening the competitiveness of enterprises and promoting their development.