Analysis of Optimization Paths for the Glassware Industry in Qixian under the New Development Pattern

Against the backdrop of China's "dual-circulation" development strategy, traditional regional industries face both structural opportunities and challenges. Taking the glassware industry in Qixian County, Shanxi Province as the object of study, this paper first reviews the core connotation of the new development pattern and its driving role in manufacturing transformation and upgrading. Through field surveys and data analysis, it then identifies the main bottlenecks in Qixian's glassware industry — namely, supply-chain coordination, technological innovation, brand building, and market expansion. On this basis, two major optimization paths are proposed. The first is to promote industrial upgrading and technological innovation by implementing intelligent retrofitting and green manufacturing to improve both production efficiency and environmental performance, and by leveraging industry–university–research cooperation platforms to accelerate the commercialization of scientific and technological achievements. The second is to strengthen brand building and market development by tapping into regional cultural elements, establishing differentiated brand positioning, and employing digital marketing tools to deepen domestic circulation while actively participating in international value chains to broaden the "dual-circulation" market. The study shows that these optimization paths can effectively enhance the overall competitiveness of Qixian's glassware industry and provide replicable experience and policy reference for high-quality regional economic development.