Research on animation design of woodblock print characters based on audience aesthetic differences

Traditional woodblock prints are a kind of Chinese folk traditional painting art, with a long history and unique artistic style. It has a long history and unique artistic style. The richness of its themes and wide range of applications cover many aspects such as New Year festivals, wedding banquets and birthday celebrations, religious rituals and lanterns and toys. The wide range of themes and wide range of applications of woodblock prints creates a rich and colourful connotation, especially traditional stories and character images, which constitute an important part of the woodblock prints, there are very rich story resources and character resources in the woodblock prints for animation creators to refer to, different creators of woodblock prints have different understandings and re-designs, and the audience has mixed feelings about the effect of character design. With the development of modern animation production technology and the increasing attention to traditional culture, more and more practitioners have begun to explore the animation of story characters in the non-heritage culture, and this paper aims to explore the feasible path of animation of the elements in woodblock prints under the aesthetic differences.