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The Deviation Mechanism between "Virtual Self-Presentation" and Real Self-Concept in Social Media: Psychological Interpretation Based on Social Identity Theory

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  • Zhang, Liyin

Abstract

This study investigates the discrepancy between "virtual self-presentation" and real-world self-concept in social media environments, employing social identity theory for psychological analysis. It aims to examine how individuals construct identity through virtual self-presentation on social media platforms, while analyzing the psychological mechanisms, social influences, and platform-specific characteristics that contribute to this discrepancy. By systematically exploring individual psychological factors, social environmental elements, and platform features, the research provides a theoretical foundation for understanding the psychological drivers behind online behaviors. Furthermore, it discusses the potential impacts of such discrepancies on mental health and social relationships, and proposes coping strategies to address them.

Suggested Citation

  • Zhang, Liyin, 2025. "The Deviation Mechanism between "Virtual Self-Presentation" and Real Self-Concept in Social Media: Psychological Interpretation Based on Social Identity Theory," GBP Proceedings Series, Scientific Open Access Publishing, vol. 14, pages 117-123.
    • Handle: RePEc:axf:gbppsa:v:14:y:2025:i::p:117-123
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