The Brand Construction of the Core Course of "Securities In-Vestment Theory and Practice"

Under the background of China's economic transformation and upgrading and the deepening reform of the capital market, securities investment plays an increasingly important role in conforming to the economic law, resource allocation and risk management. However, financial education in colleges and universities, especially the course of "Securities Investment Theory and Practice," generally has problems such as disconnection between theory and practice, low fit with industrial development and market demand. Based on the concept of OBE (outcome-based education), this paper analyzes its current situation and challenges, reveals its gap with market demand through empirical research, and systematically puts forward the curriculum brand construction strategy with ' deep integration of industry and education ' as the core and 'shaping excellent brand' as the goal. By reconstructing the teaching content, innovating the "double-qualified" teaching mode, building a practical platform, establishing a multi-dimensional evaluation system and implementing systematic brand communication, it aims to cultivate compound financial talents with solid theoretical foundation and excellent practical ability, enhance the core competitiveness and social influence of the course, so as to better serve the national financial strategy and the high-quality development of the real economy.