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Talent Cultivation Strategies for English Cross-Border E-Commerce Live Streaming Professionals from an Industry-Education Integration Perspective

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  • Zhou, Yue
  • Zeng, Xiaojuan

Abstract

As globalization deepens and information technology advances rapidly, cross-border e-commerce has become a vital link connecting consumer markets worldwide. Under the impetus of important global economic trends, cross-border e-commerce is now facing a historic opportunity for development. However, despite the rapid growth of the industry, there's a growing contradiction between talent supply and demand. This paper, from the perspective of industry-education integration, explores the ability requirements for cross-border e-commerce live streaming talents. It also analyses the problems in the current talent development situation and proposes strategies for talent development in this context. These strategies cover curriculum systems, university-enterprise cooperation, practical platforms, teacher-building, and evaluation mechanisms, aiming to offer references for universities to establish more effective English cross-border e-commerce live streaming talent development systems.

Suggested Citation

  • Zhou, Yue & Zeng, Xiaojuan, 2025. "Talent Cultivation Strategies for English Cross-Border E-Commerce Live Streaming Professionals from an Industry-Education Integration Perspective," Education Insights, Scientific Open Access Publishing, vol. 2(9), pages 1-10.
    • Handle: RePEc:axf:eiaaaa:v:2:y:2025:i:9:p:1-10
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