An Analysis of the New Model of Ideological and Political Education for Students by Counselors in Private Universities in the Context of the Digital Era

In the context of the digital and intelligent era, the guidance and value-oriented education of students in private universities faces new opportunities and challenges. As the backbone of students' ideological and political education, counselors' working methods urgently need to adapt to the development trend of digitalization and intelligence. Based on theories of student guidance and the concept of digital and intelligent education, this paper analyzes the main difficulties faced by university counselors in student guidance in private institutions, including the single education method, the prominent diversification of students' values and personalized needs, and the insufficient professionalism of counselors. On this basis, the path to building a new ideological and political education model is proposed: first, relying on big data to achieve precise education, second, building an intelligent platform to improve the effectiveness of education, third, using virtual reality and new media to promote immersive and interactive education, and fourth, improving the collaborative education pattern of "counselors-professional teachers-parents-society". Finally, the implementation guarantee and effectiveness evaluation mechanism are discussed, in order to provide theoretical reference and practical reference for counselors in private universities to innovate the ideological and political education model of students in the context of the new era.