Analysis on the Optimization Path of Integrating Chinese Excellent Traditional Culture into Ideological and Political Course Teaching in Colleges and Universities

Integrating traditional Chinese culture into the ideological and political courses offered in universities plays a crucial role in fulfilling the core objective of moral education and enhancing teaching quality. Drawing on both current institutional practices and the author's own experience in the classroom, this paper examines the key challenges that arise during the integration process. These include issues such as the absence of a strong cultural identity, a lack of cultural competence among educators, and the reliance on outdated teaching methodologies. In order to address these difficulties, the paper explores three main areas for improvement: reforming teaching methods in the classroom, incorporating digital technologies, and expanding practical field development opportunities. It concludes by proposing a feasible approach that combines both theoretical analysis and practical recommendations for effectively merging traditional Chinese culture with ideological and political education.