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Competitivitatea bunurilor și clasificarea factorilor de influenţă

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  • Tatiana Gutium

Abstract

Fluctuaţiile vectorului de dezvoltare a pieţei libere cauzează intensificarea concurenţei, devine acută problema sporirii competitivităţii bunurilor. La rândul său, elaborarea măsurilor de sporire a competitivităţii este imposibilă fără studierea factorilor de influenţă. Pentru a structura factorii, este necesar de elaborat un clasificator nou, care să conţină noi elemente componente. Scopul principal de cercetare reprezintă elaborarea clasificatorului care ar include factori noi pe lângă cei cunoscuţi. În procesul de cercetare au fost utilizate următoarele metode empirice și teoretice: observaţia, comparaţia, metoda de avansare de la abstract la concret. Studiul a arătat că există o interdependenţă dintre competitivitatea bunului și Produsul Intern Brut pe cap de locuitor, că factorii competitivităţii bunului pot fi divizaţi în următoarele grupe: calitatea, preţul, deservirea postvânzare, elementele de marketing, factorii psihologici.

Suggested Citation

  • Tatiana Gutium, 2018. "Competitivitatea bunurilor și clasificarea factorilor de influenţă," Intellectus, State Agency on Intellectual Property (AGEPI), issue 4, pages 64-72, December.
    • Handle: RePEc:awf:journl:y:2018:i:4:p:64-72
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