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The Generation Z Sustainable Fashion Concept

Author

Listed:
  • Ana Markuz

    (Ministry of Regional Development and EU Funds, Republic of Croatia)

  • Mihael Plećaš

    (Libertas International University, Zagreb, Croatia)

  • Doroteja Ban

    (VERN University, Zagreb, Croatia)

Abstract

Making fashion sustainable is a demand imposed upon producers, designers, and the entire fashion industry by Generation Z, which was raised free from all taboo topics, strongly supporting differences, and seriously stepping toward changes tailored to their own measures, thus pressuring the shaping of the fashion industry according to the principles of sustainable development. The awareness of Earth’s limited resources is heightened with this generation and there are strong predispositions that it will be the one, as opposed to Generation Y, to bring fashion to a much more sustainable level, for which, as this paper shows, they will not lack courage nor willingness.

Suggested Citation

  • Ana Markuz & Mihael Plećaš & Doroteja Ban, 2022. "The Generation Z Sustainable Fashion Concept," Acta Economica Et Turistica, Libertas International University, vol. 8(2), pages 169-193, December.
    • Handle: RePEc:awd:acectu:v:8:y:2022:i:2:p:169-193
    DOI: https://doi.org/10.46672/aet.8.2.2
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