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Investigating the effect of competition on cost stickiness in Iran\'s banking industry (in Persian)

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  • ameri, hosein

    (, Department of Accounting, Faculty of Economic and Administrative Sciences, University of Mazandaran, Babolsar, Iran)

Abstract

Recent research findings regarding cost behavior have shown that costs do not change in proportion to changes in sales. In other words, while costs increase with rising sales, they do not decrease proportionately with falling sales. This asymmetric behavior of costs is referred to as cost stickiness. Furthermore, competition has led to a reduction in stagnation and recession in the market, compelling economic entities to operate with greater efficiency and productivity in order to survive under competitive conditions. Therefore, competition is recognized as a catalyst for innovation and creativity, which can contribute to the dynamism and economic development of society. The objective of this study is to examine the effect of competition on cost stickiness in the banking industry of Iran. To achieve this goal, data from 20 banks over the period of 2016-2023 were analyzed using the Generalized Method of Moments (GMM) and panel data techniques. The findings indicate a significant positive relationship between competition and cost stickiness in banks. In other words, with an increase in competition, the cost stickiness of banks also rises.

Suggested Citation

  • ameri, hosein, 2024. "Investigating the effect of competition on cost stickiness in Iran\'s banking industry (in Persian)," The Journal of Planning and Budgeting (٠صلنامه برنامه ریزی Ùˆ بودجه), Institute for Management and Planning studies, vol. 29(3), pages 73-90, November.
    • Handle: RePEc:auv:jipbud:v:29:y:2024:i:3:p:73-90
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