Analysis on the Impact of the Development of Lamphuuk Beach as the Tourism Location in Aceh against Business Strategy and Business Doers Welfare and Society around the Beach after 10 Years Tsunami

Lampuuk beach is one of the popular tourism areas in Aceh Besar district. This beach was always full of people came from various place, with the white sand and leafy pine trees became the ideal place to detach the exhaustion, untill one day the Lampuuk beach destroyed by the tsunami in 2004. The tourism development of Lampuuk Beach post 10 years after tsunami and Aceh Peaceful Agreement rapidly raises comparing before tsunami, it is developed by increasing the number of the cottages in the hill area, the restaurants offering many kinds of seafood cooked as tourists request, small huts face to the sea and have white sand, banana boats, other supporting infrastructures for the tourists so that they can feel comfortable and will come back to Lampuuk Beach. The research object is to find out the strategies used by the district government in developing Lampuuk Beach Tourism in order to improve the prosperous of the business implementer and society around the beach after 10 years of tsunami. The methodology used in this research is descriptive qualitative. The research results show that there are some strategies used such as area development strategy, tourism object and interest development strategies, promotion development strategy, and infrastructure development strategy. By being implemented these strategies, it is expected that can answer all the challenges of the business strategy to develop Lampuuk Beach Tourism in order to improve the prosperous of the business implementer and society around the beach after 10 years of tsunami.