Analysis and Identification of Competitive Positions of Companies Operating in Iranian Battery Industry Using Hierarchical Analysis

Today’s world is a world of change and development as every day and every moment the world around us is trying to make progress toward a better and stronger future than before. Consequently, the first critical step leading to the increasing attempts of organizations and industries is competition. Obviously, in such environment any disregard toward the other competitors for whatever extent and reason causes irreparable damages organization and makes their competitors outrun them. The present study, as its name suggests, aims to analyze and identify competitive positions of companies operating in Iranian battery industry as one of the most important industries in Iran. To collect the data, a number of questionnaires were prepared and distributed among agencies and sellers active in Shiraz and Isfahan. To this end, the demographic characteristics of the population under study were studied using SPSS Software. Then the strongest companies in terms of their competitive positions were identified according to the opinions of experts and professionals in the field of industry using Expert Choice Software. The results of the study indicated that of five domestic and foreign active companies including Saba Battery, Borna Battery, Sepahan Battery, Azar Battery, and Korean battery making companies, the Korean companies gained highest ranking in terms of completive position.