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An Analysis of the Green Product Attributes that Entice Green Purchasing- A Study Done in Bangalore City

Author

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  • M.G Saravanaraj
  • Sruthi Pillai

Abstract

Attributes related to green products plays a vital role in attracting the customers. It will also help the customers to differentiate it from the conventional products. The present study aimed to find out the factors that lead the customers to identify a product as green, what is the image they have about the green product, what category of green products they usually purchase and how they give weightage to conventional product and green product based on certain factors. A total 1061 samples were employed for the study through stratified random sampling. Statistical tools like mean score and correlation analysis were used. The survey found out that people consider ‘recyclable’ symbol as an important criteria while looking into a green product. It was observed that people go for different category of green products based on the frequency of exposure they get for that particular product. Respondents feel that green products create less harm to the environment when compare to conventional products.

Suggested Citation

  • M.G Saravanaraj & Sruthi Pillai, 2017. "An Analysis of the Green Product Attributes that Entice Green Purchasing- A Study Done in Bangalore City," International Journal of Asian Social Science, Asian Economic and Social Society, vol. 7(3), pages 199-205.
    • Handle: RePEc:asi:ijoass:v:7:y:2017:i:3:p:199-205:id:2871
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