The mediating role of policy in shaping consumer attitudes and purchase behaviour of intelligent connected vehicles in China

This study investigates the role of Chinese policies in promoting intelligent connected vehicles (ICVs) and their influence on consumer purchasing behavior. While various policies have been introduced to boost the market share of electric vehicles (EVs) and reduce carbon emissions in the transportation sector, limited research exists on ICV-specific policies and their impact. Additionally, the relationship between consumer attitudes and ICV purchasing behavior, along with the mediating role of policy, remains underexplored. Using the Theory of Planned Behavior, this research examines how policies mediate the link between consumer attitudes and purchasing behavior in the Chinese ICV market. The findings reveal that policies serve as an effective mediator, significantly influencing the relationship between consumer attitudes and purchasing decisions. Furthermore, a strong correlation between policy development and consumer attitudes was identified, highlighting the critical role of consumer perception in maximizing policy effectiveness. This study provides valuable insights into how targeted policies can enhance consumer adoption of ICVs in China.