IDEAS home Printed from https://ideas.repec.org/a/asi/ajosrd/v2y2012i1p69-75id502.html
   My bibliography  Save this article

Indian Agricultural Marketing- A Review

Author

Listed:
  • Shakeel-Ul- Rehman
  • M Selvaraj
  • M Syed Ibrahim

Abstract

Agriculture in India has directly or indirectly continued to be the source of livelihood to majority of the population. Indian agriculture has seen a lot of changes in its structure. India, predominantly an agricultural economy, has healthy signs of transformation in agriculture and allied activities. India has seen agriculture as a precious tool of economic development as other sectors of production depend on it. Efficient backward and forward integration with agriculture has led to globally competitive production system in terms of cost and quality. Cooperatives seem to be well positioned to coordinate product differentiation at the farm level and to integrate forward into value added processing activities.. Indian agriculture can be balanced and made efficient through proper and better management practices. The present study brings out past and present scenario of agricultural marketing prevailing in India, its challenges and future recommendations. Moreover the opportunities provide by agricultural marketing should be tapped effectively by the marketers.

Suggested Citation

  • Shakeel-Ul- Rehman & M Selvaraj & M Syed Ibrahim, 2012. "Indian Agricultural Marketing- A Review," Asian Journal of Agriculture and Rural Development, Asian Economic and Social Society, vol. 2(1), pages 69-75.
  • Handle: RePEc:asi:ajosrd:v:2:y:2012:i:1:p:69-75:id:502
    as

    Download full text from publisher

    File URL: https://archive.aessweb.com/index.php/5005/article/view/502/927
    Download Restriction: no
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. repec:ags:aaea22:335470 is not listed on IDEAS

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:asi:ajosrd:v:2:y:2012:i:1:p:69-75:id:502. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Robert Allen (email available below). General contact details of provider: https://archive.aessweb.com/index.php/5005/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.