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Enhancing Market Orientation of Cocoa Farmers through Farmer Business Schools: The Ghana Cocobod Experience

Author

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  • Enoch Kwame Tham-Agyekum
  • Ernest Laryea Okorley
  • Joseph Kwarteng
  • John-Eudes Andivi Bakang
  • Fred Nimoh

Abstract

The study sought to ascertain how the Farmer Business School (FBS) introduced in 2012 by the Ghana Cocoa Board as an extension approach makes the Ghanaian cocoa farmer more business and entrepreneurially minded. The research methods included using the descriptive survey and multi-stage sampling techniques to cover the six cocoa regions and 600 cocoa farmers. The 600 cocoa farmers selected were made up of 230 non-participants and 370 participants of the FBS. In terms of competency, the results showed that FBS participants had greater knowledge, a more positive attitude, and better skills than non-participants. In terms of market orientation, FBS participants were more competitor oriented, had less intelligence generation, were less market responsive, had less intelligence dissemination, had more customer emphasis, and had more interfunctional coordination than non-participants. The market orientation of cocoa farmers can be enhanced by provision of relevant practical experience for attitudinal change.

Suggested Citation

  • Enoch Kwame Tham-Agyekum & Ernest Laryea Okorley & Joseph Kwarteng & John-Eudes Andivi Bakang & Fred Nimoh, 2021. "Enhancing Market Orientation of Cocoa Farmers through Farmer Business Schools: The Ghana Cocobod Experience," Asian Journal of Agriculture and Rural Development, Asian Economic and Social Society, vol. 11(1), pages 129-138.
    • Handle: RePEc:asi:ajosrd:v:11:y:2021:i:1:p:129-138:id:2213
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    Cited by:

    1. MICHAILIDIS Anastasios & LIVADIOTIS Anastasios & NIKOULI Smaragda & LAZARIDOU Dimitra & TSOUKALIDIS Ioannis & DALAMPIRA Evropi-Sofia, 2022. "Investigating Technology Transfer Gaps Through Farmers Field School," European Journal of Interdisciplinary Studies, Bucharest Economic Academy, issue 02, June.
    2. Richard Kwasi Bannor & Helena Oppong-Kyeremeh & Bismark Amfo & Lesley Hope & Samuel Kwabena Chaa Kyire, 2022. "The Nexus Between Cocoa Farmers’ Business Schools Participation and Impact to Support Livelihood Improvement Strategies in Ghana," SAGE Open, , vol. 12(2), pages 21582440221, June.

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