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An Assessment of Economic Sustainability in Broiler Enterprises: Evidence from Jordan

Author

Listed:
  • Ali Al-Sharafat
  • Bassam Al-Deseit
  • Motasem Al-Masad

Abstract

Assessing economic sustainability is crucial to measure livestock enterprise success. This study is aimed at assessing the economic sustainability of broiler enterprises in Jordan. To achieve the goals of this study, 94 broiler farms were surveyed. A multi-stage sampling technique, descriptive statistics, and simple economic analysis were adopted. The investigated farms’ economic viability, which is the best indication for sustainability, is measured through profitability, liquidity and productivity indicators. The values of the economic sustainability indicators used in this study to assess profitability, liquidity, and productivity showed that the broiler sector in Jordan is economically viable and sustainable. Investors in livestock activities in Jordan are advised to invest in the broiler industry as it is with high economic sustainability.

Suggested Citation

  • Ali Al-Sharafat & Bassam Al-Deseit & Motasem Al-Masad, 2020. "An Assessment of Economic Sustainability in Broiler Enterprises: Evidence from Jordan," Asian Journal of Agriculture and Rural Development, Asian Economic and Social Society, vol. 10(1), pages 171-182.
    • Handle: RePEc:asi:ajosrd:v:10:y:2020:i:1:p:171-182:id:1970
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    Cited by:

    1. Tumelo Francinah Ramukhithi & Khathutshelo Agree Nephawe & Takalani Judas Mpofu & Thomas Raphulu & Karen Munhuweyi & Fhulufhelo Vincent Ramukhithi & Bohani Mtileni, 2023. "An Assessment of Economic Sustainability and Efficiency in Small-Scale Broiler Farms in Limpopo Province: A Review," Sustainability, MDPI, vol. 15(3), pages 1-26, January.
    2. Cynthia Ebere Nwobodo & David John Okoronkwo & Rita Ifeanyi Eze & Ada Maryrose Ozorngwu & Juliana Chinasa Iwuchukwu & Vincent Chukwuebuka Azuka & Charles Ekene Udoye, 2023. "Knowledge Capabilities for Sustainable Poultry Production in Sub-Sahara Africa: Lessons from Southeast Nigeria," Sustainability, MDPI, vol. 15(14), pages 1-16, July.

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