IDEAS home Printed from https://ideas.repec.org/a/asi/ajoerj/v4y2014i8p397-403id3800.html
   My bibliography  Save this article

Exposure of Political Talk Shows of Private Television Channels among Students of Sargodha City, Pakistan

Author

Listed:
  • Abdul Rehman Qaisar
  • Salman Amin
  • Adnan Rasheed
  • Atif Umair

Abstract

The present study is about viewer's exposure to private television channels political talk shows and their perception regarding political parties (A case of Sargodha City). Political talk shows Capital Talk (Geo News), Kal Tak (Express News) and Khari Baat (Dunya News) are selected for study. With the help of questionnaire data is collected from one city of Pakistan i.e. Sargodha. Using convenience sampling technique one hundred and fifty respondents are selected equally from city on the basis of gender. Overall finding shows that majority of viewers watch Geo News more frequently than Express and Dunya News and among political talk shows viewers watch Capital Talk more frequently than Kal Tak and Khari Baat. It is found that viewers take significant interest in political talk shows and majority of the viewers satisfied from the information provided by Capital Talk regarding political parties. In case of respondents participation in political activities majority of viewers motivated to participate in rallies than other political activities.

Suggested Citation

  • Abdul Rehman Qaisar & Salman Amin & Adnan Rasheed & Atif Umair, 2014. "Exposure of Political Talk Shows of Private Television Channels among Students of Sargodha City, Pakistan," Asian Journal of Empirical Research, Asian Economic and Social Society, vol. 4(8), pages 397-403.
    • Handle: RePEc:asi:ajoerj:v:4:y:2014:i:8:p:397-403:id:3800
    as

    Download full text from publisher

    File URL: https://archive.aessweb.com/index.php/5004/article/view/3800/5985
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:asi:ajoerj:v:4:y:2014:i:8:p:397-403:id:3800. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Robert Allen (email available below). General contact details of provider: https://archive.aessweb.com/index.php/5004/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.