IDEAS home Printed from https://ideas.repec.org/a/asi/aeafrj/v15y2025i5p811-844id5396.html
   My bibliography  Save this article

Production, innovation, and creativity management model of MSMEs F&B service in Makassar City, Indonesia

Author

Listed:
  • Chahyono
  • Muhammad Azis
  • Abdul Karim

Abstract

This study aims to develop and test a production management model that mediates innovation and creativity to improve the performance of MSMEs in Makassar City. This study uses a quantitative approach with data collection techniques through a structured survey of 193 food and beverage (F&B) service MSME actors. It was analyzed using SmartPLS-based Structural Equation Modeling (SEM) to identify the relationship between production management variables, innovation, creativity, and business performance. The research findings of the study create a strategic model that includes three main components: (1) Increasing operational efficiency through standardization of production processes and application of technology. (2) Development of product and service innovations based on market needs. (3) Strengthening creativity through training, cross-sector collaboration, and human resource empowerment. This model is expected to be a strategic reference for F&B MSMEs to improve operational efficiency, innovation, and competitiveness in facing the challenges of the ever-evolving market. Contributing significantly to the MSME management literature, especially in the context of integrating production management, innovation, and creativity in the F&B service sector. The Makassar City government needs to provide access to innovation and creative assistance to encourage an integrated business ecosystem.

Suggested Citation

  • Chahyono & Muhammad Azis & Abdul Karim, 2025. "Production, innovation, and creativity management model of MSMEs F&B service in Makassar City, Indonesia," Asian Economic and Financial Review, Asian Economic and Social Society, vol. 15(5), pages 811-844.
    • Handle: RePEc:asi:aeafrj:v:15:y:2025:i:5:p:811-844:id:5396
    as

    Download full text from publisher

    File URL: https://archive.aessweb.com/index.php/5002/article/view/5396/8260
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:asi:aeafrj:v:15:y:2025:i:5:p:811-844:id:5396. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Robert Allen (email available below). General contact details of provider: https://archive.aessweb.com/index.php/5002/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.