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Study of Apple Advertisement: The Critical Pragmatics View

Author

Listed:
  • Yang Xulin

    (China Three Gorges University School of Foreign Studies)

Abstract

Apple is successful in the smartphone market, and the advertisement is an important factor in its success. In this study, the author is going to make a study from the critical pragmatic view to analyze the pragmatic identity that is presupposed in its 2020 Special Event. Through the analysis, three pragmatic identities are implied in its advertisement. They are environmentalist, movie professionals, and trendsetters. The aim of this paper is to help consumers to avoid the presupposition trap in the advertisement.

Suggested Citation

  • Yang Xulin, 2024. "Study of Apple Advertisement: The Critical Pragmatics View," The Journal of Social Sciences Research, Academic Research Publishing Group, vol. 10(1), pages 1-4, 01-2024.
    • Handle: RePEc:arp:tjssrr:2024:p:1-4
    DOI: /10.32861/jssr.10.1.1.4
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