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The Influence of Value Innovation Strategy on the Financial Performance of Manufacturing Firms in Kenya

Author

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  • Gachora Susan Wanjugu

    (Post graduate student, School of Business and Economics, University of Embu, Kenya)

  • Kinyua Jesse Maina

    (Lecturer, School of Business and Economics, University of Embu, Kenya)

  • Kirema Nkanata Mburugu

    (Lecturer, School of Agriculture, University of Embu, Kenya)

Abstract

Value innovation is the cornerstone of blue ocean strategy. Value innovation strategy aims at making competition irrelevant. The concept of value innovation strategy is founded on the belief that a business can make its competitors irrelevant in its decision making while at the same time emerging an industry leader. The purpose of this study is to establish the influence of Value Innovation Strategy on the financial performance of manufacturing firms in Kenya. The target population was 488 manufacturing firms drawn from the 12 categories of the sector in Kenya. Descriptive and inferential statistics were used in this study. The descriptive results indicate that the manufacturing firms in Kenya have implemented value innovation strategies that positively contribute to the financial performance of the firms. The inferential results also affirm that value innovation strategy significantly affects the performance of manufacturing firms in Kenya attributing up to 14.9% of its variation in performance. The study concludes that value innovation strategies boost the financial performance of a firm. Managers of manufacturing firms should therefore implement value innovation strategies in order to improve financial performance.

Suggested Citation

  • Gachora Susan Wanjugu & Kinyua Jesse Maina & Kirema Nkanata Mburugu, 2020. "The Influence of Value Innovation Strategy on the Financial Performance of Manufacturing Firms in Kenya," The Journal of Social Sciences Research, Academic Research Publishing Group, vol. 6(12), pages 995-1000, 12-2020.
    • Handle: RePEc:arp:tjssrr:2020:p:995-1000
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    Citations

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    Cited by:

    1. Mohammed A. Hajar & Ammar Ahmed Alkahtani & Daing Nasir Ibrahim & Mohd Ridzuan Darun & Mohammed A. Al-Sharafi & Sieh Kiong Tiong, 2021. "The Approach of Value Innovation towards Superior Performance, Competitive Advantage, and Sustainable Growth: A Systematic Literature Review," Sustainability, MDPI, vol. 13(18), pages 1-33, September.
    2. Mohammed A. Hajar & Ammar Ahmed Alkahtani & Daing Nasir Ibrahim & Mohammed A. Al-Sharafi & Gamal Alkawsi & Noorminshah A. Iahad & Mohd Ridzuan Darun & Sieh Kiong Tiong, 2022. "The Effect of Value Innovation in the Superior Performance and Sustainable Growth of Telecommunications Sector: Mediation Effect of Customer Satisfaction and Loyalty," Sustainability, MDPI, vol. 14(10), pages 1-20, May.

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