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Evaluating the Effectiveness of News Management Software’s: A Study of Pakistan News Channels

Author

Listed:
  • Ali Ashraf

    (Faculty of Media and Communication Studies, University of Central Punjab, Lahore, Pakistan)

  • Taimoor-ul Hassan

    (Faculty of Media and Communication Studies, University of Central Punjab, Lahore, Pakistan)

  • Farahat Ali

    (Faculty of Media and Communication Studies, University of Central Punjab, Lahore, Pakistan)

Abstract

Technological innovations and its implementation in different organizations has been one of the prime interest of academicians as well as practitioners. The diffusion and implementation of information systems invited researchers to check effectiveness of the systems. The current study is using the Delone and Mclean as theoretical framework in context of media organizations. Sample data has been collected from top 15 news channels employees who are using news management software. A sample of 1000 was selected from these channels with the help of stratified sampling technique. Data were analysed by using the structural equation modelling. The results show that employees perceive that service quality, system quality and information quality are significant contributor to news flow and individual performance. Moreover, news flow is directly and indirectly affecting the individual performance. In addition to this, individual performance is significant predictor of process performance, satisfaction and organizational performance. The result strongly supports the integration of news flow and satisfaction in Delone and Mclean model. The results also support the mediating role of news flow, process performance and satisfaction. The paper offers a snapshot that how quality indicators and user satisfaction from news management system can increase the effectiveness of media organization. The research would be a great value to practitioners and media organizations.

Suggested Citation

  • Ali Ashraf & Taimoor-ul Hassan & Farahat Ali, 2020. "Evaluating the Effectiveness of News Management Software’s: A Study of Pakistan News Channels," The Journal of Social Sciences Research, Academic Research Publishing Group, vol. 6(8), pages 727-736, 08-2020.
    • Handle: RePEc:arp:tjssrr:2020:p:727-736
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