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Usage of Two-Stage Integrating Data Envelopment Analysis to Propose the Best Strategic Alliance

Author

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  • Nhu-Ty Nguyen

    (School of Business, International University, Vietnam Vietnam National University HCMC Quarter 6, Linh Trung ward, Ho Chi Minh City, Vietnam)

Abstract

Strategic alliance is also considered to be a highly intelligent approach. Strategic alliances are also seen as a smart way of green supply. E-business is growing rapidly and efficiently because the direction of search is the main balance in the world. Economic development and environmental protection. However, appropriate methods of evaluating and analyzing a couple’s performance are also important for senior managers to make effective decisions. Applies to business strategies, including future alliance strategies. This will improve business performance and reduce carbon dioxide (CO2) emissions among the hot trend of development of green logistics providers. Over past to future forecasting, this paper tries to propose a new approach of data envelopment analysis (DEA) based on grey forecasting and neural network, helping the target company – CSX Group make a well-considered decision to select the best strategic alliance candidates. The results indicate that Hiz Cor. and Conz Freight are the very best candidates for CSX to have strategic alliances. This combination is suggested not only good for the target company but also beneficial for the partners as well. This is a new studying method in both academic research studies and practical applications by combining Grey theory, neural network and DEA model which probably gives a better “past-present-future†insights into evaluation performance of an industry.

Suggested Citation

  • Nhu-Ty Nguyen, 2020. "Usage of Two-Stage Integrating Data Envelopment Analysis to Propose the Best Strategic Alliance," The Journal of Social Sciences Research, Academic Research Publishing Group, vol. 6(4), pages 374-388, 04-2020.
  • Handle: RePEc:arp:tjssrr:2020:p:374-388
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