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Model of Value Proposition: Customer Interview and Development Process for Startup Business Product

Author

Listed:
  • Qorri Aina*

    (Bandung, Indonesia)

  • Wardah Naili Ulfah

    (Bandung, Indonesia)

  • Sri Herliana

    (Bandung, Indonesia)

  • Sri Hartati

    (Bandung, Indonesia)

Abstract

This study aims to determine how the value proposition can be used as a tool to create product value for consumers. For that created a value proposition of the model using the business model canvas in particular by applying the value proposition associated with a canvas model of customer development. So then with communication and interview on potential consumers can be created products that are expected to be useful for solving the problems faced by consumers. And the product is also expected advantage product value for consumers and companies. This simple research using descriptive method, by conducting direct interviews on prospective customers (customer interview) who will use the products offered as a product of the startup business.

Suggested Citation

  • Qorri Aina* & Wardah Naili Ulfah & Sri Herliana & Sri Hartati, 2018. "Model of Value Proposition: Customer Interview and Development Process for Startup Business Product," The Journal of Social Sciences Research, Academic Research Publishing Group, pages 320-326:2.
    • Handle: RePEc:arp:tjssrr:2018:p:320-326
    as

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    References listed on IDEAS

    as
    1. Dudin, Mikhail & Nikolaj Vasil'evich Lyasnikov & Valentina Nikolaevna Sidorenko & Lidija Sergeevna Leont'va & Konstantin Jur'evich Reshetov, 2015. "Business Model Canvas as a basis for competitive advantage of enterprise structures in agroindustrial sphere (english version)," Published Papers d151e, Russian Presidential Academy of National Economy and Public Administration.
    2. Dudin, Mikhail & Nikolaj Vasil'evich Lyasnikov & Valentina Nikolaevna Sidorenko & Lidija Sergeevna Leont'va & Konstantin Jur'evich Reshetov, 2015. "Business Model Canvas as a basis for competitive advantage of enterprise structures in agroindustrial sphere," Published Papers d151, Russian Presidential Academy of National Economy and Public Administration.
    Full references (including those not matched with items on IDEAS)

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