IDEAS home Printed from https://ideas.repec.org/a/arp/bmerar/2020p99-106.html
   My bibliography  Save this article

Strategic Planning as an Important Factor in Business Management

Author

Listed:
  • Antonio Emmanuel Pérez Brito

    (Facultad de Contaduria y Administracion. Universidad Autonoma de Yucatan Calle 19 # 186 x 24 Fraccionamiento Jardines Miraflores C.P. 97168, Merida, Yucatan, Mexico)

  • Martha Isabel Bojórquez Zapata

    (Facultad de Contaduria y Administracion. Universidad Autonoma de Yucatan, Mexico)

Abstract

This paper’s objective is to present the importance of the strategic planning in business management. Speaking of strategic planning is always speaking in general terms and how to fix paths of behavior will necessarily affect deeply and significantly in the future evolution of the company or organization that adopts it. Today we think of the organization as part of an environment and in terms of options or choices based on what you have, of its surroundings and the opportunities or pathways that can lead to achieving the objective, (Garrido, 2009). For this work the method used was a bibliographical review of relevant articles from a range of authors was conducted. The conclusions were that the be properly analyzed and adapted to the precise conditions and characteristics of the small business or, more generally, to any type of business for which the planning is intended. Strategic planning brings multiple benefits (which exceed its disadvantages) if applied in the right way, however, there are inherent risks, which can be overcome with proper monitoring and control.

Suggested Citation

  • Antonio Emmanuel Pérez Brito & Martha Isabel Bojórquez Zapata, 2020. "Strategic Planning as an Important Factor in Business Management," Business, Management and Economics Research, Academic Research Publishing Group, vol. 6(8), pages 99-106, 08-2020.
    • Handle: RePEc:arp:bmerar:2020:p:99-106
    as

    Download full text from publisher

    File URL: https://www.arpgweb.com/pdf-files/bmer6(8)99-106.pdf
    Download Restriction: no
    File URL: https://www.arpgweb.com/journal/8/archive/08-2020/8/6
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:arp:bmerar:2020:p:99-106. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Managing Editor (email available below). General contact details of provider: http://arpgweb.com/index.php?ic=journal&journal=8&info=aims .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.