IDEAS home Printed from https://ideas.repec.org/a/apn/alurbn/v8y2024i2p170-187id18037.html
   My bibliography  Save this article

Analisis Pengaruh Indikator Brand Resonance Terhadap Brand Loyalty Pada Konsumen Restoran Berlabel Halal di Solo Raya

Author

Listed:
  • Delfiya Anggraini
  • Moechammad Nasir

Abstract

This study aims to examine (1) the effect of brand credibility, (2) the effect of service quality, (3) the effect of customer satisfaction, and (4) the effect of brand association on brand loyalty among users of halal-certified restaurants in Solo Raya. This research employs a quantitative approach. The population of this study includes individuals who visit halal-certified restaurants in the Solo Raya area. Sampling was conducted using a non-probability sampling method, with a total sample size of 200 respondents. The study uses primary data collected through the distribution of questionnaires. The data analysis methods employed in this research include validity tests, reliability tests, multiple linear regression analysis, F-tests, t-tests, and the coefficient of determination (R²). The results of the study indicate that the variables brand credibility, service quality, customer satisfaction, and brand association collectively explain brand loyalty by 21.6%, while the remaining 78.4% is explained by other variables not examined in this study. Based on the findings, it was concluded that (1) brand credibility has a positive and significant influence on brand loyalty, (2) service quality has a positive and significant influence on brand loyalty, (3) customer satisfaction has a positive and significant influence on brand loyalty, and (4) brand association has a positive and significant influence on brand loyalty.

Suggested Citation

  • Delfiya Anggraini & Moechammad Nasir, 2024. "Analisis Pengaruh Indikator Brand Resonance Terhadap Brand Loyalty Pada Konsumen Restoran Berlabel Halal di Solo Raya," Al-Urban: Jurnal Ekonomi Syariah dan Filantropi Islam, Universitas Muhammadiyah Prof. DR. HAMKA, vol. 8(2), pages 170-187.
    • Handle: RePEc:apn:alurbn:v:8:y:2024:i:2:p:170-187:id:18037
    as

    Download full text from publisher

    File URL: https://journal.uhamka.ac.id/index.php/al-urban/article/view/18037
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:apn:alurbn:v:8:y:2024:i:2:p:170-187:id:18037. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Susilo (email available below). General contact details of provider: https://journal.uhamka.ac.id/index.php/al-urban/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.