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Influencer Impact; Solusi Produsen Dalam Mempromosikan Produk

Author

Listed:
  • Ahmad Febrianto
  • Saida Salsabila

Abstract

Penelitian ini menggunakan pendekatan Kualitatif agar dapat menghasilkan uraian. Penelitian ini bertujuan untuk memahami dan menganalisis mengenai strategi dalam mempromosikan produk dengan menggunakan Endorsment. Dalam perkembangan teknologi untuk saat ini apalagi dengan adanya internet sangat cepat dan sangat berdampak hampir kesegala bidang pun baik kehidupan yang dimana untuk saat ini dipengaruhi oleh internet. Dengan adanya internet sangat memberikan peluang bagi pemasaran ataupun marketing sangat dibutuhkan, adanya internet berdampak dan munculnya sebuah periklanan digital yang dimana para pemilik usaha mulai menjadikan media sebagai media promosi, karena bisa menciptakan peluang terhadap sebuah perusahaan.

Suggested Citation

  • Ahmad Febrianto & Saida Salsabila, 2022. "Influencer Impact; Solusi Produsen Dalam Mempromosikan Produk," Al-Urban: Jurnal Ekonomi Syariah dan Filantropi Islam, Universitas Muhammadiyah Prof. DR. HAMKA, vol. 6(1), pages 73-86.
    • Handle: RePEc:apn:alurbn:v:6:y:2022:i:1:p:73-86:id:9058
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