IDEAS home Printed from https://ideas.repec.org/a/apn/alurbn/v5y2021i1p35-45id6881.html
   My bibliography  Save this article

Penerapan Strategi Promosi, Buy 1 Get 1, Dan Sistem Cod Dalam Jual Beli Menurut Perspektif Ekonomi Islam

Author

Listed:
  • Erniza Apnianingsih Erniza
  • Muhammad Iqbal Fasa
  • Suharto Suharto

Abstract

Pada era globolalisasi yang sangat pesat ini, perkembangan di kegiatan promosi juga semakin beragam dan kreatif sehingga dapat berpengaruh terhadap kegiatan jual beli. Penelitian ini bertujuan untuk mengetahui bagaimana strategi promosi, buy one get one, dan sistem cod dalam jual beli menurut perspektif Hukum Islam. Penelitian ini menggunakan pendekatan kualitatif deskriptif, dengan menggunakan teknik riset kepustakaan. Hasil penelitian ini menunjukkan bahwa startegi promosi, buy one get one, dan cod sudah sesuai dengan Hukum Islam, meskipun jual beli tersebut termasuk dalam jual beli online. Semua transaksi dan perbuatan di bidang muamalah diperbolehkan selama belum adanya dalil Al-Qur'an dan Al-Hadits yang menyebutkan pengharamannya.

Suggested Citation

  • Erniza Apnianingsih Erniza & Muhammad Iqbal Fasa & Suharto Suharto, 2021. "Penerapan Strategi Promosi, Buy 1 Get 1, Dan Sistem Cod Dalam Jual Beli Menurut Perspektif Ekonomi Islam," Al-Urban: Jurnal Ekonomi Syariah dan Filantropi Islam, Universitas Muhammadiyah Prof. DR. HAMKA, vol. 5(1), pages 35-45.
    • Handle: RePEc:apn:alurbn:v:5:y:2021:i:1:p:35-45:id:6881
    as

    Download full text from publisher

    File URL: https://journal.uhamka.ac.id/index.php/al-urban/article/view/6881
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:apn:alurbn:v:5:y:2021:i:1:p:35-45:id:6881. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Susilo (email available below). General contact details of provider: https://journal.uhamka.ac.id/index.php/al-urban/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.