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Astroturismo: A Imagem e a Intenção de Visita em Territórios de Baixa Densidade. O Caso do Norte Interior de Portugal

Author

Listed:
  • Alberto Tapada

    (Universidade de Trás-os-Montes e Alto Douro - UTAD)

  • Carla Susana da Encarnação Marques

    (Universidade de Trás-os-Montes e Alto Douro)

  • Carlos Peixeira Marques

    (Universidade de Trás-os-Montes e Alto Douro)

  • Carlos Costa

    (Universidade de Aveiro)

Abstract

Este estudo exploratório pretende perceber como potenciais visitantes constroem a imagem de um destino de astroturismo e valorizam os principais componentes da experiência astroturística. Foram inquiridos 450 residentes em Espanha, segmentados de acordo com a importância atribuída àqueles componentes, de modo a verificar diferenças nas perceções da imagem, no comportamento passado de observação do céu noturno e na intenção futura de visitar um destino de astroturismo. Os resultados permitem concluir que a propensão para concretizar a visita está associada a elementos culturais e de enriquecimento da observação celeste, os quais devem ser considerados para além dos elementos de escuridão e silêncio, fundamentais nesta experiência.

Suggested Citation

  • Alberto Tapada & Carla Susana da Encarnação Marques & Carlos Peixeira Marques & Carlos Costa, 2023. "Astroturismo: A Imagem e a Intenção de Visita em Territórios de Baixa Densidade. O Caso do Norte Interior de Portugal," RPER, Associação Portuguesa para o Desenvolvimento Regional, issue 66, pages 117-132, September.
    • Handle: RePEc:apd:rper00:y:2023:i:66:id:33
    DOI: 10.59072/rper.vi66.33
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