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Principales Causantes de la Actitud de los Residentes: Comparativa entre Dos Destinos de Playa

Author

Listed:
  • José Ramón Cardona

    (Escuela Universitaria de Turismo del Consell Insular de Ibiza, Universitat de les Illes Balears, España)

  • Daniel Álvarez Bassi

    (Coordinador del Centro de Investigaciones en Marketing y Turismo, Universidad Católica del Uruguay, Uruguay)

  • María Dolores Sánchez-Fernández

    (Profesora Ayudante Doctora de Organización de Empresas, Universidade da Coruña, España)

Abstract

Desde los noventa, se han propuesto modelos causales que buscan explicar las actitudes de los residentes a partir de los beneficios y costes percibidos. El objetivo de este trabajo es determinar si existen diferencias significativas entre dos destinos parecidos. La comparativa fue realizada entre Ibiza (418 residentes) y Maldonado-Punta del Este (360 residentes). Para el análisis del modelo causal propuesto el método estadístico utilizado fue la regresión de Mínimos Cuadrados Parciales (PLS). El análisis multigrupo encontró diferencias significativas en uno de los efectos causales analizados. En dos relaciones causales la diferencia era importante, aunque no lo suficientemente significativa para concluir que existían diferencias entre ambos destinos. La principal conclusión es que los modelos causales no son generales y las prioridades de los residentes varían de un destino a otro.

Suggested Citation

  • José Ramón Cardona & Daniel Álvarez Bassi & María Dolores Sánchez-Fernández, 2018. "Principales Causantes de la Actitud de los Residentes: Comparativa entre Dos Destinos de Playa," RPER, Associação Portuguesa para o Desenvolvimento Regional, issue 47, pages 37-48, March.
    • Handle: RePEc:apd:rper00:y:2018:i:47:id:484
    DOI: 10.59072/rper.vi47.484
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