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Motivações e Percepções dos Consumidores: O Caso do Algarve

Author

Listed:
  • Antónia Correia

    (Faculdade de Economia da Universidade do Algarve)

  • Ana Rita Cruz

    (Faculdade de Economia da Universidade do Algarve)

  • João Guerreiro

    (Faculdade de Economia da Universidade do Algarve)

Abstract

Os novos contextos sociais e quotidianos contribuíram para o desenvolvimento de um novo conceito de consumo, onde a eficiência e um padrão comportamental heterogéneo condicionam a dinamização do comércio retalhista. Este artigo enquadrado num projecto mais vasto de avaliação da actividade comercial na região, pretende caracterizar hábitos de consumo. A partir de 1041 inquéritos realizados a uma amostra significativa dos consumidores conclui-se que apesar de coexistirem dois segmentos de mercado - aqueles que preferem o comércio independente de proximidade e aqueles que preferem a grande distribuição - nenhum dos dois grupos assume a não utilização de outros formatos comerciais. Os resultados permitiram identificar um conjunto de vectores que devem nortear a estratégia de desenvolvimento do sector comercial no Algarve.

Suggested Citation

  • Antónia Correia & Ana Rita Cruz & João Guerreiro, 2007. "Motivações e Percepções dos Consumidores: O Caso do Algarve," RPER, Associação Portuguesa para o Desenvolvimento Regional, issue 16, pages 43-59, October.
    • Handle: RePEc:apd:rper00:y:2007:i:16:id:242
    DOI: 10.59072/rper.vi16.242
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