Guideline In Developing A Tourism Route: A Case Study Of Tambon Bang Nok Khwaek, Samutsongkharm Province

The objectives of this research are to study primary information and resource audit throughout developing tourism route in the area of Tambon Bang Nok Khwaek, Samut Songkharm Province. This research utilized the qualitative method by using a resource audit, structured interview and selecting interviewees by a purposive sampling method. The samplings have been designated from local population and other relative people such as municipal clerk, natives and tourists. The findings were analyzed, monitored and measured for compliance in each point. They are also repeated check to the interviewees until the data is certainly saturated. A content analysis is used by the researcher to analyze the data. The study found out that in the area of Tambon Bang Nok Khwaek, Samut Songkhram Province has been equipped in tourism resources both of natural resources and cultural heritages for instance, Bang Nok Khwaek cannel, Old Market Bang Nok Khwaek and Atsana Wihan Mae Phra Bangkoet Church. It can be said that those attractive places are functional in facilities and utilities suitably to be developed for tourist attractions. Based on the research, the route for tourist guideline is conducted by combined all 4 attractions which are Wat Charoen Sukaram Worawihan, Old Market Bang Nok Khwaek, Atsana Wihan Mae Phra Bangkoet Church and Wat Pho Ngam. Furthermore, the result of the study in tourist satisfaction is shown that the samples are most interested in the route of four attractions, this is because the places present native culture, local ways of life, historical tourist attraction places. For these reasons, it can be stated that if all four tourist attractions are promoted and developed widely such as showing signs and other information regarding on routes, tourists shall be more perceived efficiently