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Singaporean Consumers’ Attitudes to Technology Usage

Author

Listed:
  • Nurshafiga Binte Anwar

    (Singapore University of Social Sciences, Singapore)

  • Ameen Ali Talib

    (Singapore University of Social Sciences, Singapore)

Abstract

This research paper assists in understanding the factors affecting adoption of technology among consumers in Singapore, in a healthcare industry. A case study was carried out on a healthcare clinic. The case study and the Technology Acceptance Model (TAM) formed the theoretical framework for testing the factors affecting consumer willingness to adopt the use of technology in healthcare. A random sample of 119 respondents were obtained using an online survey. Correlation and ANOVA were used to analyse the data. Perceived usefulness and Security and Privacy (SP) are the two most critical factors that affects attitudes of adoption greatly. As such, organizations who wishes to use technology should consider these two factors in order to increase their adoption rates. This can be done by educating and informing consumers of all the potential benefits the new system could bring to arouse their perceived usefulness of the new system. Focusing on how the new system is secured will also allow an organization to win the consumer’s attention in wanting to adopt the technology.

Suggested Citation

  • Nurshafiga Binte Anwar & Ameen Ali Talib, 2018. "Singaporean Consumers’ Attitudes to Technology Usage," International Journal of Business and Administrative Studies, Professor Dr. Bahaudin G. Mujtaba, vol. 4(1), pages 1-14.
  • Handle: RePEc:apa:ijbaas:2018:p:1-14
    DOI: 10.20469/ijbas.4.10001-1
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    Cited by:

    1. Ayyildiz, Ahu Yazici & Baykal, Muhammed & Koc, Erdogan, 2022. "Attitudes of hotel customers towards the use of service robots in hospitality service encounters," Technology in Society, Elsevier, vol. 70(C).
    2. Monika Garai-Fodor, 2019. "Values-Based Food Consumer Behavior Patterns Among the Z Generation in Terms of Health Nutrition," International Journal of Business and Administrative Studies, Professor Dr. Bahaudin G. Mujtaba, vol. 5(2), pages 53-62.
    3. Tokarev Boris E. & Shkarovskiy Sergey I., 2018. "Marketing of Innovative startup," International Journal of Business and Economic Affairs (IJBEA), Sana N. Maswadeh, vol. 3(3), pages 91-100.

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