IDEAS home Printed from https://ideas.repec.org/a/aoj/ajssms/v5y2018i1p16-22id521.html
   My bibliography  Save this article

Identifying and Aligning Product ‘Attributes’ with Latent Consumer Purchase Motivations

Author

Listed:
  • Khairun Nisa Mustaffa Halabi
  • David Hands

Abstract

The characteristics and elements of a product play a significant role as a medium to convey product value to consumers. This paper offers a theoretical reflection from numerous research case studies on the understanding of consumer purchase behaviour in engaging with a particular product's elements and characteristics and to explore consumers' emotional experience and perceptions to achieve the desired position in consumers' minds. This paper compares the perspectives of product attributes and consumer behaviour through discussing two theoretical models (behavioural perspective, purchase motivation, product attributes, product aesthetic) that are useful for an understanding of the functions of product attributes. Furthermore, this study emphasises aspects for markets and designers to contemplate in their efforts to increase consumer awareness and create the brand through their experiences and emotions. Finally, the implications of a stronger theoretical approach to consumer behaviour research and practice are discussed.

Suggested Citation

  • Khairun Nisa Mustaffa Halabi & David Hands, 2018. "Identifying and Aligning Product ‘Attributes’ with Latent Consumer Purchase Motivations," Asian Journal of Social Sciences and Management Studies, Asian Online Journal Publishing Group, vol. 5(1), pages 16-22.
  • Handle: RePEc:aoj:ajssms:v:5:y:2018:i:1:p:16-22:id:521
    as

    Download full text from publisher

    File URL: http://asianonlinejournals.com/index.php/AJSSMS/article/view/521/524
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aoj:ajssms:v:5:y:2018:i:1:p:16-22:id:521. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sara Lim (email available below). General contact details of provider: http://asianonlinejournals.com/index.php/AJSSMS/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.