Fostering a Diversity Culture in Business: Npower and the Recruitment of Ethnic Minorities

This research delves into a multi layered reality of Diversity in recruitment from NPower. The purpose of this small scale research was to evaluate the practice of diversity in recruitment in the organization to attempt answering wider questions regarding the importance of diversity in business and the challenges in its practical implementation. Although there is a vast amount of literature and research on the sociologically, ethically and economically important subject of Diversity; this research develops the idea further by delving into the organizational practice of the policy, evaluating the problems and challenges in its practical implementation. In order to answer the questions raised by this study, the researcher relied on semi-structured in-depth interviews. Data generated by these semi structured interviews formed the basis for theorising in this inductive research. In addition, statistical data of employee composition by ethnicity was presented to supplement the information provided by the interviews. Having made best use of the resources available and worked within the constraints of a small scale academic project, the researcher asserts that this research, although by no means the final word on this subject, can be a reference or a starting point for further research in the field.