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Strategies for exports of Mexican companies in the food industry vis a vis COVID-19

Author

Listed:
  • Minerva Evangelina Ramos Valdés

    (Universidad de Monterrey, México)

  • Ana Valeria Guajardo García

    (Universidad de Monterrey, México)

  • Diana Carolina López Jasso

    (Universidad de Monterrey, México)

  • Diego Puente Ortiz

    (Universidad de Monterrey, México)

  • Lizbeth González Villegas

    (Universidad de Monterrey, México)

Abstract

The restriction or suspension of activities due to the COVID-19 pandemic has affected sectorsof economic activity around the world, and the food sector has not been the exception. The research aims to analyze the export strategies implemented by Mexican exporting companiesin the food industry that faced COVID-19. The information was collected through a survey with the application of a questionnaire. In the methodology, the population of Mexican agro-exportproducers from the MexBest (n/d) directory was identified, Cronbach’s Alpha test was carriedout to evaluate the reliability of the instrument, and the representative sample size of MexBest(n/d) agro-exporting producers was determined. The results are presented through descriptivestatistics, finding that 85 % of Mexican agro-export producers are planning, developing and/orimplementing of export strategies.

Suggested Citation

  • Minerva Evangelina Ramos Valdés & Ana Valeria Guajardo García & Diana Carolina López Jasso & Diego Puente Ortiz & Lizbeth González Villegas, 2022. "Strategies for exports of Mexican companies in the food industry vis a vis COVID-19," The Anahuac Journal, Business and Economics School. Anahuac University (Mexico)., vol. 22(1), pages 66-97, June.
    • Handle: RePEc:amj:journl:v:22:y:2022:i:1:p:66-97
    DOI: https://doi.org/10.36105/theanahuacjour.2022v22n1.03
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    More about this item

    Keywords

    export strategies; food industry; COVID-19;
    All these keywords.

    JEL classification:

    • Q17 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agriculture in International Trade

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