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The Relationship Between TQM And Business Performance: The Mediating Role of Innovation Performance and Organizational Learning Culture: A Pitch

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  • Hafiz Ahmad Ashraf

    (Imperial College of Business Studies (ICBS), Pakistan)

Abstract

This pitch research letter (PRL) is shaped by the pitch mold initiated by Faff (2015, 2019), for the proposed research project on the relationship between total quality management (TQM) and business performance: The mediating role of innovation performance and organizational learning culture (OLC) in developing countries. The beginning includes the antecedents enforcing my pitch motivations for doing pitch work. This PRL shows that pitch template is a modern style of researching as it starts from the proposal and has the power of dissertation defense. This PRL will shadow some of my research work and some personal reflections about the importance of the pitch template.

Suggested Citation

  • Hafiz Ahmad Ashraf, 2021. "The Relationship Between TQM And Business Performance: The Mediating Role of Innovation Performance and Organizational Learning Culture: A Pitch," Journal of Accounting and Management Information Systems, Faculty of Accounting and Management Information Systems, The Bucharest University of Economic Studies, vol. 20(1), pages 161-167, March.
    • Handle: RePEc:ami:journl:v:20:y:2021:i:1:p:161-167
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    More about this item

    Keywords

    Pitch Research Letter; TQM; Microfoundations of institutional theory;
    All these keywords.

    JEL classification:

    • L1 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance
    • L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality

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