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An Examination of Customer Loyalty and Customer Participation in the Service Recovery Process in the Pakistani Hotel Industry: A Pitch

Author

Listed:
  • Hafiz Ahmad Ashraf

    (UCP Business School, University of Central Punjab, Pakistan)

  • Nauman Manzoor

    (University of the Punjab, Pakistan)

Abstract

This pitch research letter (PRL) applies the pitch template developed by Faff (2015) to an academic project on customer loyalty and customer participation in the service recovery process in the hotel industry of Pakistan. The pitch template helped the pitchers to identify the core elements that form the framework of the research project. This PRL provides a brief background about the pitchers and pitch, followed by a brief commentary on the pitch and personal reflections of the pitcher on the pitch exercise itself.

Suggested Citation

  • Hafiz Ahmad Ashraf & Nauman Manzoor, 2017. "An Examination of Customer Loyalty and Customer Participation in the Service Recovery Process in the Pakistani Hotel Industry: A Pitch," Journal of Accounting and Management Information Systems, Faculty of Accounting and Management Information Systems, The Bucharest University of Economic Studies, vol. 16(1), pages 199-202, March.
    • Handle: RePEc:ami:journl:v:16:y:2017:i:1:p:199-202
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    More about this item

    Keywords

    Pitching research; services marketing; service recovery process; hotel industry; Pakistan;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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