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Marketing strategies adopted by the tourism entrepreneurs of Navodari

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  • Ph.D. Associate Prof. Daniela-Simona Nenciu

Abstract

For the last years the tourism circulation manifested in Navodari has intensified, this area registering a significant increase in the number of structures of tourists reception with functions of accommodation. The area has become an interesting tourist destination both for young tourists who access tourist services specific to night entertainment, here being the most famous clubs of the seaside, and for families with children who choose this area due to the beach which is large and not very crowded during high season. In the last years, the tourism entrepreneurs of this area have adopted strategies to diversify tourist products and services in order to meet the needs and requirements expressed among tourists, diversifying strategies by commercialization of tourism products for various tourist segments and using flexibility strategies which target the adjustment of the offer to the changes which appear on the tourism market.

Suggested Citation

  • Ph.D. Associate Prof. Daniela-Simona Nenciu, 2014. "Marketing strategies adopted by the tourism entrepreneurs of Navodari," International Journal for Responsible Tourism, Fundatia Amfiteatru, vol. 3(2), pages 7-14, November.
  • Handle: RePEc:amf:ijrtfa:v:3:y:2014:i:2:p:7-14
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    More about this item

    Keywords

    strategy; tourist destination; diversification; tourism product;
    All these keywords.

    JEL classification:

    • M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups
    • Q59 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Other

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