Balneary resort - the importance of natural therapeutic factors research

The most expressive form of health tourism is a balneary resort, and its existence can not be reality without the presence of natural therapeutic factors. In this context, research provides the necessary proof of natural factors therapeutic valence, without which it is absurd to talk about their curative properties. Profiling and functional status of spas represent a decisive action for market success of this offering. While resorts profile is determined by the existent natural factors, for the functional status - specialization may have a temporary flexibility within certain limits and dominant market requirements. Based on these aspects, it should be pointed out that a very good market research and trends foreshadow the volume and structure of demand and use research to diversify treatment factors, thus providing increased flexibility of spa products. Given global trends, profiling and functional status of the spa resorts will be within two broad categories: modern resorts and traditional / classical spas. Regarding modern resorts, they are based on the new concept of global approach to health, offering products that combine / associate in a spa therapeutic factors with a series of activities to ensure physical and mental balance recovery.