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Conceptual aspects of construction marketing

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  • Iulian PATRICHE

Abstract

The efficiency of marketing activities which can be applied as part of the construction firmes dependees of its skill, technique competence, the vision of planning team or making the respective activities, as well as of the managerial efficiency concerning to the touch of the definite objective. Strong enterprised failed because of a wrong marketing organization and because of the specific control used for reaching at the objective.

Suggested Citation

  • Iulian PATRICHE, 2006. "Conceptual aspects of construction marketing," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 3(8), pages 1-47.
  • Handle: RePEc:alu:journl:v:3:y:2006:i:8:p:47
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    More about this item

    Keywords

    construction marketing; managerial efficiency; marketing organization;
    All these keywords.

    JEL classification:

    • L74 - Industrial Organization - - Industry Studies: Primary Products and Construction - - - Construction

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