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Quantitative Research On Romanian Consumerpreferences Of Certified Organic Food

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  • Natalia Manea
  • Iuliana Cetina

Abstract

This paper aims to analyze consumer behavior Romanian certified organicproducts. The importance of this study is because in Romania, consumption of certified organicfood is only 2% of total volume of the foods eaten. For it was used primary information throughdirect research, performed on a number of 130 respondents from Bucharest. The instrument usedwas a questionnaire which contained a number of 21 questions, opened, closed, dichotomousand multihotomice. Were considered the following variables: the category of persons whopurchase organic products, products price, purchase frequency, respondents‘ preferences on theplace of purchase, perception on the quality of these products. It was found that price is one ofthe reasons why Romanians do not buy certified organic food.

Suggested Citation

  • Natalia Manea & Iuliana Cetina, 2016. "Quantitative Research On Romanian Consumerpreferences Of Certified Organic Food," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(18), pages 1-11.
  • Handle: RePEc:alu:journl:v:2:y:2016:i:18:p:11
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