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Aspects Regarding Consumers' Perception Ofcorporate Social Responsibility In Alba Iulia

Author

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  • Silvia Maican

    (Babes-Bolyai University of Cluj-Napoca Romania)

Abstract

The main objective of the present paper is to present the way consumers in Alba Iulia,Romania, to perceive the concept of corporate social responsibility. The research represents thesummary of a larger research project pretested questionnaire. In order to achieve this objectivewe have applied a questionnaire to a number of 51 consumers from Alba Iulia. The data wereanalyzed with the help of SPSS software.The paper starts with a literature review in the area of corporate social responsibility and isfollowed by the research methodology and the results of the research.After analyzing the data we have reached the following conclusions: when it comes to the elementsthat corporate social responsibility consists of, the consumers from the mentioned area almostfollow the pyramidal approach of Carroll (1999); practically, obtaining profit is largelyconsidered to be one of the companies‘ most important social responsibilities, followed by sociallyresponsible investments, protecting the environment, etc.

Suggested Citation

  • Silvia Maican, 2014. "Aspects Regarding Consumers' Perception Ofcorporate Social Responsibility In Alba Iulia," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(16), pages 1-18.
  • Handle: RePEc:alu:journl:v:2:y:2014:i:16:p:18
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    Keywords

    corporate social responsibility; consumers; perception;

    JEL classification:

    • M - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
    • M - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics

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