IDEAS home Printed from
   My bibliography  Save this article

Aspects Regarding Consumers' Perception Of Corporate Social Responsibility In Alba Iulia


  • Silvia Maican


The main objective of the present paper is to present the way consumers in Alba Iulia, Romania, to perceive the concept of corporate social responsibility. The research represents the summary of a larger research project pretested questionnaire. In order to achieve this objective we have applied a questionnaire to a number of 51 consumers from Alba Iulia. The data were analyzed with the help of SPSS software. The paper starts with a literature review in the area of corporate social responsibility and is followed by the research methodology and the results of the research. After analyzing the data we have reached the following conclusions: when it comes to the elements that corporate social responsibility consists of, the consumers from the mentioned area almost follow the pyramidal approach of Carroll (1999); practically, obtaining profit is largely considered to be one of the companies' most important social responsibilities, followed by socially responsible investments, protecting the environment, etc.

Suggested Citation

  • Silvia Maican, 2014. "Aspects Regarding Consumers' Perception Of Corporate Social Responsibility In Alba Iulia," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(16), pages 1-18.
  • Handle: RePEc:alu:journl:v:2:y:2014:i:16:p:18

    Download full text from publisher

    File URL:
    Download Restriction: no

    More about this item


    corporate social responsibility; consumers; perception;

    JEL classification:

    • M - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
    • M - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:alu:journl:v:2:y:2014:i:16:p:18. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Dan-Constantin Danuletiu). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.