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The Impact Of The Consumers’ Satisfaction On The Economic Efficiency Of The Bank


  • Andreea Cipriana Muntean

    (1 Decembrie 1918 University of Alba Iulia)


In the present conditions, of temperate development of business at a global scale, theorganizations want to have clear indications that their investment in the satisfaction of theconsumer was worthy and with results. The theoretical base of the operationalization of the relationbetween satisfaction and the profitability of the organization is quite restricted, still existingchallenges for understanding this connection. Of course that both the intensity and the nature ofthis relation differs from one field to another.

Suggested Citation

  • Andreea Cipriana Muntean, 2010. "The Impact Of The Consumers’ Satisfaction On The Economic Efficiency Of The Bank," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(12), pages 1-28.
  • Handle: RePEc:alu:journl:v:2:y:2010:i:12:p:28

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    consumer satisfaction; banking services; consumer behavior; repurchase intentions; economicefficiency;

    JEL classification:

    • M - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics


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