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Types Of Strategies For The Touristic Firms


  • Malina Cordos

    (1 Decembrie 1918 University of Alba Iulia)


to develop new ideas, products, services and destinations. For example, there is aninternational interest in developing niches, which are specific interests and activities thatpeople might find interesting as an activity for their holiday. Recent developments thatcharacterize this include the rise of natural-based ecotourism products, of wine and food-based tourism, following on people’s interests, provides an example of a successfuldevelopment of niche products. With all these roles, researchers as well as governmentshave agreed on the need of development strategies, as a successful and beneficial waytowards the future.

Suggested Citation

  • Malina Cordos, 2009. "Types Of Strategies For The Touristic Firms," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(11), pages 1-25.
  • Handle: RePEc:alu:journl:v:2:y:2009:i:11:p:25

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    strategy; corporate strategy; business strategy; developing strategies; tourismoperators;

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General


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