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Types Of Strategies For The Touristic Firms

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  • Mălina CordoÅŸ

Abstract

a phenomenon that is constantly evolving, developing and reformulating itself as a consumer activity. Tourism is constantly being developed by the tourism industry and individual business to appeal to the consumer, as marketing is used to develop new ideas, products, services and destinations. For example, there is an international interest in developing niches, which are specific interests and activities that people might find interesting as an activity for their holiday. Recent developments that characterize this include the rise of natural-based ecotourism products, of wine and food- based tourism, following on people's interests, provides an example of a successful development of niche products. With all these roles, researchers as well as governments have agreed on the need of development strategies, as a successful and beneficial way towards the future.

Suggested Citation

  • Mălina CordoÅŸ, 2009. "Types Of Strategies For The Touristic Firms," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(11), pages 1-25.
    • Handle: RePEc:alu:journl:v:2:y:2009:i:11:p:25
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    1. Gavrila - Paven Ionela, 2006. "Eu Facing New Challenges And Opportunities," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(8), pages 1-28.
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      More about this item

      Keywords

      strategy; corporate strategy; business strategy; developing strategies; tourism operators;
      All these keywords.

      JEL classification:

      • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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