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The International Business Environment And The Issue Of Risks For International Businesses

Author

Listed:
  • Ioan Rotariu
  • Emoke-Szidonia Feder

Abstract

The business environment within commercial transactions are realized is highly dynamic and in continuous transformation, firms being under its scope of impact. The knowledge, understanding and analyses of the business environment, it's anatomy and functioning mechanism represents the starting-point in identifying opportunities and threats, necessary to decision making, process carrying the mark of three situations in which the decedents may found themselves: decisions taken in certainty conditions, decisions taken in uncertainty conditions, decisions taken in risk conditions. The process of decision, in internal and mainly international transactions must be approached at two levels: at macroeconomic level, as result of a multitude of political and economical interdependencies, decisional act being confronted with country level risk, and at microeconomic level in order to adopt decisions interfered by firm level specific risk.

Suggested Citation

  • Ioan Rotariu & Emoke-Szidonia Feder, 2008. "The International Business Environment And The Issue Of Risks For International Businesses," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(10), pages 1-10.
    • Handle: RePEc:alu:journl:v:2:y:2008:i:10:p:10
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    More about this item

    Keywords

    international business environment; certainty; uncertainty; risk;
    All these keywords.

    JEL classification:

    • F4 - International Economics - - Macroeconomic Aspects of International Trade and Finance
    • F41 - International Economics - - Macroeconomic Aspects of International Trade and Finance - - - Open Economy Macroeconomics

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