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Behavioural Finance And The Study Of The Irrational Financial Choices Of Credit Card Users

Author

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  • Murat Kıyılar
  • Okan Acar

Abstract

Behavioral Finance researches the influence of psychology on those carrying out financial transactions as well as on the market behavior afterwards. Behavioral Finance is an interesting topic in that it helps explain why financial markets are less effective and how they are less effective. In this study, important issues such as behavior, Behavioral Finance, literature review related to the behavioral patterns of investors, behaviors of those carrying out financial transactions, over-confidence, financial conceptual incompatibility, theory of regret, and theory of expectations have been discussed. This study also aimed to determine the influence of color and shapes on the credit card choice of people. Data were collected via survey documents sent via e- mail to 130 people who are all credit card users.

Suggested Citation

  • Murat Kıyılar & Okan Acar, 2009. "Behavioural Finance And The Study Of The Irrational Financial Choices Of Credit Card Users," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 1(11), pages 1-46.
  • Handle: RePEc:alu:journl:v:1:y:2009:i:11:p:46
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    Citations

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    Cited by:

    1. Bashir Ahmad Joo & Kokab Durri, 2015. "Comprehensive Review of Literature on Behavioural Finance," Indian Journal of Commerce and Management Studies, Educational Research Multimedia & Publications,India, vol. 6(2), pages 11-19, May.
    2. Dimitrios Kourtidis & Željko Šević & Prodromos Chatzoglou, 2016. "Mood and stock returns: evidence from Greece," Journal of Economic Studies, Emerald Group Publishing Limited, vol. 43(2), pages 242-258, May.

    More about this item

    Keywords

    Behavioral Finance; Human Behavior; Psychology; Behavior;
    All these keywords.

    JEL classification:

    • A12 - General Economics and Teaching - - General Economics - - - Relation of Economics to Other Disciplines
    • D01 - Microeconomics - - General - - - Microeconomic Behavior: Underlying Principles

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