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Behavioural Finance And The Study Of The Irrational Financial Choices Of Credit Card Users


  • Murat Kiyilar

    (Istanbul University)

  • Okan Acar

    (Istanbul University)


Behavioral Finance researches the influence of psychology on those carrying outfinancial transactions as well as on the market behavior afterwards. Behavioral Finance is aninteresting topic in that it helps explain why financial markets are less effective and how they areless effective. In this study, important issues such as behavior, Behavioral Finance, literaturereview related to the behavioral patterns of investors, behaviors of those carrying out financialtransactions, over-confidence, financial conceptual incompatibility, theory of regret, and theory ofexpectations have been discussed. This study also aimed to determine the influence of color andshapes on the credit card choice of people. Data were collected via survey documents sent via e-mail to 130 people who are all credit card users.

Suggested Citation

  • Murat Kiyilar & Okan Acar, 2009. "Behavioural Finance And The Study Of The Irrational Financial Choices Of Credit Card Users," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 1(11), pages 1-46.
  • Handle: RePEc:alu:journl:v:1:y:2009:i:11:p:46

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    Behavioral Finance; Human Behavior; Psychology; Behavior;

    JEL classification:

    • A12 - General Economics and Teaching - - General Economics - - - Relation of Economics to Other Disciplines
    • D01 - Microeconomics - - General - - - Microeconomic Behavior: Underlying Principles


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